I surfed the internet and found a list of companies and their slogans, i.e Pepsi or Lays Chips - I derived a catchy slogan from this. ( grab the readers attention) So this part being ATTENTION.
I used personalized marketing to keep my readers attention as INTEREST. i.e Addressing a letter to someone whose birthday is today ( They feel special )
I explained briefly what I can do, what they most desire - DESIRE
I then said what I could do to make that desire be realistic - ACTION
I drafted a small 200 word letter and then fiddled with it to make a flyer- I work better with visual, Direct mail however can be in written and visual aid,, so this worked out great
I had a blank page for two weeks, but I am working with a time limit and I know that nobody is going to coddle me so I just did it!
Hope this helps you and anyone else reading!
p.s the previous marketing books help alot!
Aimee