Submitted Unit C

[Aimee.Dunn]

Hey guys,

Just submitted unit C! Half way to finishing but nervous as hell for the Direct mail piece ..

[Ahava]

Aimee,

I've had the BIGGEST trouble with the direct mail piece also! I've pushed it off for months already! Congrats on doing it and sending it in! I'm sure you'll do great!

~Ahava

[Aimee.Dunn]

Thanks Ahava!

I received an A+ for my unit C. YIPPEE! My tutor said I did more than what she asked for, so I guess nerves are better than none!

Did you manage to finish it? I can give you a few ideas to what I did?

Aimee

[Ahava]

Congrats on your A+, Aimee! That's awesome!
No, I have not yet sent it in. Everytime I look at it I get writer's block

[Aimee.Dunn]

I surfed the internet and found a list of companies and their slogans, i.e Pepsi or Lays Chips - I derived a catchy slogan from this. ( grab the readers attention) So this part being ATTENTION.

I used personalized marketing to keep my readers attention as INTEREST. i.e Addressing a letter to someone whose birthday is today ( They feel special )

I explained briefly what I can do, what they most desire - DESIRE

I then said what I could do to make that desire be realistic - ACTION

I drafted a small 200 word letter and then fiddled with it to make a flyer- I work better with visual, Direct mail however can be in written and visual aid,, so this worked out great

I had a blank page for two weeks, but I am working with a time limit and I know that nobody is going to coddle me so I just did it!

Hope this helps you and anyone else reading!

p.s the previous marketing books help alot!

Aimee

[Ahava]

Thanks for your help, Aimee!

I took your advice and finally just sat down and wrote it! I'm working on the last assignment of the unit now, and then I'll submit! Hopefully, I'll do well!!

[Aimee.Dunn]

Great! Let me know how it goes or if I can help you with anything else

Aimee