Just submitted unit C! Half way to finishing but nervous as hell for the Direct mail piece ..
I've had the BIGGEST trouble with the direct mail piece also! I've pushed it off for months already! Congrats on doing it and sending it in! I'm sure you'll do great!
I received an A+ for my unit C. YIPPEE! My tutor said I did more than what she asked for, so I guess nerves are better than none!
Did you manage to finish it? I can give you a few ideas to what I did?
No, I have not yet sent it in. Everytime I look at it I get writer's block
I used personalized marketing to keep my readers attention as INTEREST. i.e Addressing a letter to someone whose birthday is today ( They feel special )
I explained briefly what I can do, what they most desire - DESIRE
I then said what I could do to make that desire be realistic - ACTION
I drafted a small 200 word letter and then fiddled with it to make a flyer- I work better with visual, Direct mail however can be in written and visual aid,, so this worked out great
I had a blank page for two weeks, but I am working with a time limit and I know that nobody is going to coddle me so I just did it!
Hope this helps you and anyone else reading!
p.s the previous marketing books help alot!
I took your advice and finally just sat down and wrote it! I'm working on the last assignment of the unit now, and then I'll submit! Hopefully, I'll do well!!