
I have been planning events and weddings off an on for the past few years but didn't actually make a decision to take my wedding and event planning business seriously until about October of this year. I finished the QC IWEPP course back at the beginning of July and lost my day job in August so I decided to do some marketing and get going. I have since done some public events on my own at local bars but would REALLY like to make weddings my mainstay.
In the 4 weeks leading up to the US Thanksgiving (Nov 22) I was getting a solid 4 or 5 leads a week and setting 1 or 2 potential client meetings a week. I was getting really excited thinking that my business was FINALLY taking off. After Thanksgiving... NOTHING. I have had 1 email since them from a prospect and NO MEETINGS. All I can do is follow up on old prospects but no one seems to get back to me!
I don't think I have made any marketing changes other than doing SEO (Search Engine Optimization) on my website and getting it bumped up in the search rankings. How could that be bad?
I need to know from anyone who is also in the industry (perhaps for a couple years) is a lull this time of year normal or should I worry? Is this just a normal lull before Christmas followed by the busy season? Should I focus my money towards MORE marketing OR is that wasted money this time of year? Should I just sit tight and focus my energies on business improving projects until after Christmas?